Catch and Pawl

Through automation of the production operation of Strattec’s Catch and Pawl numerous benefits were achieved: stable cycle time, removal of human error, a highly repeatable process, and a competitive price.

Tiger Latch Handle

The Tiger Latch Handle was destined for a major marine engine manufacturer, therefore our customer required a molder that had experience producing paint-ready surfaces and could quickly move the design from concept to production. Our customer-focused team transformed the initial design and in the end, New Berlin Plastics delivered a robust, clever, and economical design.

Cable Tie Tension Knob

Our customer approached us when they encountered a design dilemma while developing an innovative cable tie tool that allowed for tension adjustment via a control knob. What would be the best way to achieve a numerically graduated tension knob with high-integrity markings? The team at New Berlin Plastics offered a solution that put their worries to rest.

Scientific Injection Molding


The term scientific injection molding (SIM) is becoming a buzzword in the industry. How do you differentiate between true SIM and loosely used terminology? It comes down to data collection, machine performance, processes, material characteristics, and how they influence one another. By understanding this behavior through data analysis, New Berlin Plastics is able to create processes that cater to particular materials and parts; providing a repeatable process that’s proven in the numbers.

Aston Martin ECU

Aston Martin unveiled a new DBS line in 2007 (original line 1967-1972) and they weren’t shy about pulling out all the stops. The ECU (Emotion Control Unit) is a piece of art; the body is molded from material NASA uses for helmets and the end cap is made of crystal sapphire that accentuates the etched Aston Martin Logo. It’s clear that Aston Martin set out to create THE luxury key.